California Consumer Privacy Act (CCPA)
What Is the California Consumer Privacy Act
The California Consumer Privacy Act (CCPA) is a new California privacy law that will go into effect on January 1st, 2020. The CCPA came into being as Facebook became a key player in the Cambridge Analytica data breach debacle of 2018. As consumers gained unprecedented awareness of the power and pervasiveness of data collection, a slew of tech giants in Silicon Valley, most of whom collect, use, and resell consumer data, were put under tight scrutiny.
While the state of California was placed under intense pressure to protect the interest of consumers, a ballot measure gathered momentum. The ballot, which was backed by around 600,000 voters, imposed constrictive limitations upon businesses. To deflect it, California lawmakers expedited the passing of bill AB 375, which came to be known as the CCPA.
This bill somewhat softens the harsh requirements imposed by the ballot measure, and it is easier to modify, but this does not mean that the CCPA is not stern. As it is currently written, it is the strictest data privacy law yet to be passed in the United States. Businesses that have become ready to comply with Europe’s GDPR are not necessarily ready to comply with the CCPA. Read on to find out about the details of this law, and how it affects your business.
Protecting Offline Data
Undoubtedly, the CCPA has a strong focus on digital data. Since it came to existence in a state that hosts several “tech giants” that usually deal with vast amounts of consumer data, that is to be expected. However, all businesses leave a paper trail: think of contracts, tax documents, policies, blueprints, spec sheets, contact forms… When it comes time to limiting the liability of your business and securing the data of your employees and clients, you need to schedule professional shredding services and professional hard drive shredding services.
How Does the CCPA Affect My Business?
The keyword here is scope. Several conditions need to be met in order for the CCPA to have any effect on your business.
The first set of conditions is geographical: your company does business of any kind within the state of California, and it collects or directs others to collect personal information from California residents. That is not enough, however, for the CCPA to apply to you. At least one of the following conditions needs to be met:
- The company has annual gross revenues higher than $25 million.
- The company handles data on at least 50,000 California residents.
- Your business generates more than half of its income from selling consumer data.
If your business is not currently affected by the CCPA, it is still wise to take progressive action towards compliance, especially if you plan on growing the company. Privacy laws can only become more commonplace; other states in the U.S. are already working towards creating their own regulations.
What You Need to Know About the CCPA
The CCPA affords consumers five key rights regarding their data. The first four rights concern the data of the customer, while the fifth right ensures that businesses cannot discriminate consumers based on whether they have exercised any of the first four rights. Know more about them below.
Right to Access
Consumers can request the categories and specific personal information collected about them in the last 12 months, and receive it within 45 days in a readable, shareable format. Businesses don’t need to comply more than twice every 12 months.
Right to Know
Consumers can request the sources from which personal information is collected, the commercial purposes for which the information is collected, and the third parties or business categories with whom the information is shared.
Right to Opt-Out
Consumers are able to request that businesses cease selling their data to third parties. In the case of minors under the age of 16, written authorization from a parent or guardian needs to be extended before selling any personal data.
Right to Delete
Consumers can ask for their personal information to be deleted within 45 days of their request. Doing this is not mandatory if the personal information is vital to providing goods or services to the consumer, or if needed for public interest.
PROSHRED® Security Is Your Compliant Shredding Partner
The last step in protecting the private information of your customers and employees is to destroy sensitive documents, hard drives, and other electronic equipment that you need to discard. The best way to do that is through a certified, compliant shredding partner like PROSHRED® Security. Our certified staff is ready to assist you with your shredding needs whenever you want. The process is done on your premises for maximum security, and you will receive a certificate of destruction.
What Are People Saying About PROSHRED®
We do an annual Shred Event for our real estate business, and this Pro Shred operation is the perfect business partner. Locally owned, Mike and... read moreWe do an annual Shred Event for our real estate business, and this Pro Shred operation is the perfect business partner. Locally owned, Mike and his crew run a top notch business. Professional, the best trucks and equipment, always on time, everyone is so friendly - this is why we love and support local businesses. Keep up the great work! read less
Carol5/23/2017Great friendly service. Nice knowing my confidential document info was completely destroyed.
Angela3/05/2015In 2014 I researched each shredding company in the area, for the business I was summer interning for! Proshred was the nicest and most bang... read moreIn 2014 I researched each shredding company in the area, for the business I was summer interning for! Proshred was the nicest and most bang for our buck! In 2015, I was hired full time and it was time for another shredding service! We had such a great experience with them in the past, we decided to use Proshred again! They are great people and run a great company! read less
Meghan12/23/2015Excellent service at great rates! Would definitely use this company again.
Penni1/09/2015-
We use PROSHRED at the law firm I work for and they are excellent! They are affordable and work around our schedule. I would suggest... read moreWe use PROSHRED at the law firm I work for and they are excellent! They are affordable and work around our schedule. I would suggest them to anyone looking for a shredding service. read less
Amy1/24/2019 A great operation. Very efficient and reasonably priced. I am in a business that requires a lot of record retention for several years, after which... read moreA great operation. Very efficient and reasonably priced. I am in a business that requires a lot of record retention for several years, after which the records need to be destroyed. Proshred does a great job. Darcy is the best. Very professional. I highly recommend them. read less
Willie6/14/2014Very professional and good rates. We have use their services a couple of times and have been very happy.
Becky7/10/2017These are the guys to use!!! I would definitely recommend...
Brock12/20/2016Everyone at proshred is professional and caring! They are a great example of how everyone should run their business! Try them and see for yourself... read moreEveryone at proshred is professional and caring! They are a great example of how everyone should run their business! Try them and see for yourself as everyone who owned a business needs the service they provide! read less
Wendy7/16/2017-
Fast, reliable and communicated clearly with us in regards to how everything would take place. It was a great experience!
Lauren2/18/2019 Positive experience from beginning to end. I had a consultation and less than a week later Pro Shred was out at my company. ... read morePositive experience from beginning to end. I had a consultation and less than a week later Pro Shred was out at my company. Very courteous with their reminders and follow up. The guys were great - came in and introduced themselves, letting us know about the whole process, asking if we had any questions. Can't beat their customer service. And the price was unbeatable! read less
Krista10/06/2017PROSHRED is great at what they do. They are prompt, knowledgeable and friendly. and definitely a business to utilize.
Caitlin5/22/2017On time, pleasant, reasonable and efficient. Facilitated a house clean out if 20+ years of paperwork
Carol7/18/2017-
Fantastic service at Proshred! Very courteous and helpful as well as being on time and efficient. FIVE STARS⭐️⭐️⭐️⭐️⭐️ for your service today! ... read moreFantastic service at Proshred! Very courteous and helpful as well as being on time and efficient. FIVE STARS⭐️⭐️⭐️⭐️⭐️ for your service today! Thank you! Kathleen Divito, DDS read less
Kathy6/28/2019 Great service and fast to answer any questions and help with any issues. We use ProShred for all our companies.
Kyle12/06/2017
